Last year, we introduced Bandsintown Trackers as a free tool to allow fans to select their favorite artists – whether they are touring or not – and receive concert alerts when those artists play nearby. A Bandsintown Tracker is a concert goer who is also your fan.
What’s great about Trackers is we provide artists with an open channel of communication with your fans, guaranteeing that 100% of your Trackers are notified by email, mobile or Facebook to increase awareness of your gigs. The more Trackers you have, the greater your chance to sell more tickets and get more concert-goers out to your shows, fulfilling on our promise to ensure fans never miss another live show. In 2014, we will be introducing many new tools to help artists gain Trackers - even enabling artists to communicate with their Trackers directly. Should come in handy when tours change, dates get added or cancelled, merch goes on sale, etc…
This week, we introduced a new feature for artists who reach a significant Bandsintown Tracker milestone. Once you’ve secured 1K, 5K, 20K and even 2M Bandsintown Trackers, an auto-post will be generated for your Facebook fans announcing your achievement. These posts will be distributed at specified intervals - smaller for new artists and bigger milestones for major acts - and will go out on Mondays. On a typical week, we see about 900 artists cross a milestone of say 100K Trackers (Faith Hill), 1M Trackers (Muse) or even 1.7M Trackers (Eminem).
For artists who do not use “Auto Promote,” Tracker milestones is off by default and you can enable it by going into your “Auto Promote” settings and turning Tracker milestone posts on. Artists can turn Tracker milestone posts off in the Auto Promote -> Stream Posts tab of the Artist Platform.
If you have any questions on Trackers or Tracker milestone posts, please let us know at firstname.lastname@example.org.
- The Bandsintown Team
For the last three years since we introduced the Bandsintown Artist Platform, we have added a slew of new features to help artists better promote their tour dates as well as encourage fans to track their favorite artists and receive alerts for upcoming tours they definitely don’t want to miss. Now it’s time to start sharing this valuable intel with you…
Bandsintown TRACKERS data is now delivered to you in your weekly Artist Page Report
We recently began sending our artists and page administrators weekly updates on how many Bandsintown fans are tracking each artist. With our growing community of millions of fans, you’ll be surprised to see how many concert goers are tracking you. Each week, we deliver analytics showing the increase in fans so you know your tour promotions are making an impact.
Why Bandsintown TRACKERS are so valuable to artists:
- When your concert tour dates are loaded into our Artist Platform, we guarantee that 100% of your TRACKERS will be notified by email, mobile or Facebook when you’re coming to town. In comparison, Facebook previously reported newsfeed posts reach anywhere between 15% – 20% of total fans, depending on the size of your fan base.
- The more TRACKERS an artist has, the more fans will know about your shows. This is the most efficient way to promote your tour dates to your fans so they never miss another show.
- Our research shows some artists have more TRACKERS than fans opted in to their own newsletter!
To take full advantage of this awesome FREE service, we recommend you encourage your fan base to TRACK you on Bandsintown – either on Facebook or mobile. Not sure how? Don’t worry, we will soon release tools to help you do just that.
In the meantime, all artists can begin posting their own one-click TRACK link on their Facebook page and Twitter now by sharing http://Bandsintown.com/track/ArtistName. You can also install our completely customizable and easy to embed website plugin, which makes it simple to TRACK artists and sync tour dates, ticket links and Facebook events to your official website or blog, enabling you to save time and sell more tickets!
In the meantime, feel free to join our Artist Platform Facebook Group to share your ideas and connect with others. Thank you for using Bandsintown!
As we’re always trying to spread Bandsintown’s great marketing tools to as many artists as possible, we wanted to fill you in on another great way to manage your work: Artist Growth, the music industry’s most comprehensive mobile software platform that combines calendars, inventory, contacts, social media, and mentoring resources from experts, available on all mobile and web devices.
Today we’re glad to share that Artist Growth’s 10,000+ clients will now have the ability to sync their AG accounts with their Bandsintown accounts. Upon account setup, Artist Growth will import any shows already posted on the Bandsintown platform, and as shows are confirmed, Artist Growth will automatically send them to Bandsintown.
Artist Growth is a fantastic tool for musicians trying to manage their touring, finances, and more, and we’re thrilled to team up with them. Enjoy!